Selena Gomez’s Rare Beauty fragrance is designed for people with limited hand mobility, demonstrating how thoughtful accessibility can appeal to and empower consumers.
Inclusive product designs like Rare Beauty’s fragrance and Rihanna’s Fenty Beauty foundations align with values-driven consumerism, especially popular among Gen Z and millennials.
Accessibility strengthens customer loyalty, particularly among people with disabilities, who influence a market worth approximately $13 trillion annually.
Many brands fall short by neglecting digital accessibility, where inaccessible websites can drive away consumers despite inclusive product design.
Brands can close the accessibility gap by integrating it into digital platforms, partnering with expert accessibility providers, and actively sharing their commitment to inclusion.
Read more about the accessibility in Selena Gomez’s Rare Beauty line on New Channel Nebraska’s site.
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