Receiving a demand letter can be stressful and confusing. The first step is to engage your legal counsel. Your counsel will likely wish to work with a 3^rd party expert like Inclusion Impact Accessibility so they are fully informed.

Demand letters claiming a website violates the ADA have specific allegations. Reviewing the area of the target website, which is the subject of the allegations, and reporting on the validity of the claims helps inform legal counsel so they have the information they need to properly manage the situation. This activity is highly customizable, and we work closely with your counsel to provide exactly what they need to be effective.

When considering the legal risk associated with websites that do not comply with the ADA, it is important to work with your legal counsel and a 3^rd party expert like Inclusion Impact Accessibility to craft a strategy that manages your risk profile and builds defensibility. Activities that may decrease risk and build defensibility are:

• Organizational Accessibility Maturity Roadmap
• Ongoing monitoring
• Reduction of issues detectable through automation
• Reducing significant barriers in critical user flows
• Defining and targeting substantial conformance to the WCAG guidelines.
• 3^rd party objective evidence of progress and maintenance of conformance.